In the highly competitive business world, branding is everything. It helps you build a solid and lasting relationship with your target audience and set yourself apart from your competitors. Moreover, at the heart of any effective brand is a well-designed logo.
A logo is more than just a pretty picture. It is a symbol that represents your brand’s identity, values, and personality. It’s the first thing your potential audience and customers see and the last thing they remember. Therefore, it’s crucial to get it right.
Between different types of logos, choosing the right one is essential. It helps you create a strong and lasting brand identity. Therefore, you should know the characteristics and uses of the seven types of logos. It can assist you in making an informed decision that aligns with your brand’s values and personality. However, a custom logo design tailored specifically for your brand can be a powerful tool for establishing your business’s identity and setting it apart from competitors.
The 7 Types Of Logos
There are seven types of logos that you can choose from for your branding services or business. Each of those types of logos has its unique characteristics and advantages. If you understand these types and their best use cases, it can help you choose the suitable logo for your brand.
A wordmark, also known as a logotype, is a type of logo that consists of only the brand’s name in a stylized font or typeface. The design of a wordmark can vary greatly depending on the brand’s personality and industry. Some famous examples of wordmarks include Coca-Cola, Google, and FedEx.
How to Design a Wordmark?
Here are some steps you can follow to design a wordmark:
- Before you start designing your wordmark, you should clearly understand your brand and its values, personality, and target audience. It will help you create a wordmark that accurately reflects your brand’s identity.
- Choose a font or typography that fits your brand personality and values. Ensure the font is legible and easily read, especially in smaller sizes. You can also consider customizing an existing font to create a unique look for your wordmark.
- Decide on the layout of your wordmark, such as whether the text will be stacked or in a straight line and if any embellishments or graphic elements will be added.
- Choose colors that complement your typography and represent your brand. You can choose a monochromatic color scheme or a combination of two or three colors.
- Once you have a draft sketch of your wordmark, start refining the design. Experiment with different fonts, layouts, and color schemes until you find a design you are happy with.
- Test your wordmark on different backgrounds and at different sizes to ensure it is legible and recognizable. Refine the design until you are delighted with the final product.
Where to Use Wordmark?
Wordmarks are logos that consist solely of the brand or company name in a specific font and style. They are best used when the brand name is already well-known and recognizable. For example, the Coca-Cola logo, which features the company’s name in a specific font, is an instantly identifiable wordmark.
A lettermark is a logotype that features a brand’s initials or acronyms in a stylized font. This type of logo is also known as a monogram. Famous examples of lettermarks include HBO, IBM, and HP.
How to Design a Lettermark?
Here are some steps you can follow when designing a lettermark:
- Determine which letters will be used in the lettermark. Consider using the initials of a company name, a brand, or a product.
- Select a font that complements the letters and conveys the right tone and style for the brand. You can use a bold, modern font for a tech company or a more traditional font for a law firm.
- Start with a sketch of the lettermark. Experiment with different arrangements and sizes of the letters until you find a design that works.
- Consider adding visual elements related to the brand or industry to make the lettermark more memorable. For example, a lettermark for a restaurant could incorporate a fork or a chef’s hat.
- Refine the design until it looks polished and professional. Consider the colors, spacing, and overall balance of the lettermark.
- Test the lettermark in different sizes and formats to ensure it is easily recognizable and readable. A good lettermark should be effective when displayed on a business card, a website, or a billboard.
- Get feedback from colleagues, clients, or customers to ensure that the lettermark communicates the desired message and is memorable.
- Once you have made any necessary revisions based on feedback, finalize the design and save it in a format that can be used in different media, such as vector graphics.
Where to Use Lettermark Logos?
Lettermarks are logos that feature the initials of a company or brand in a stylized form. Companies with long names often use them to create shorter, more memorable logos. For example, IBM’s logo is a lettermark that features the company’s initials in a distinctive typeface.
3- Pictorial Marks
A pictorial mark, also known as a logo symbol, is a type of logo that features a graphic or visual representation of a brand. This type of logo is designed to be instantly recognizable, even without the brand name. Famous examples of pictorial marks include the Apple logo, the Nike swoosh, and the Twitter bird.
How to Design Pictorial Marks?
Here are some key steps to design a pictorial mark:
- Start by researching the company or brand and its industry to understand the message and values they want to convey. Look for inspiration in existing pictorial marks in the same industry or related fields.
- Begin by sketching rough ideas and concepts. Experiment with different shapes, colors, and styles to find the best representation for the brand.
- Choose the most promising sketches and refine them further. Focus on simplicity and clarity to make the mark recognizable and memorable.
- Test the designs with potential customers or stakeholders to get feedback on their effectiveness and appeal.
- Use the feedback to refine the design further and continue to iterate until a final design is chosen.
- Once the final design is chosen, create a digital version of the pictorial mark using design software. It will enable you to use the mark across different mediums and sizes.
- Finally, consider trademarking the pictorial mark to protect it from being copied or used by others.
Where to Use Pictorial Marks?
Pictorial marks are logos with an image or icon representing the brand or company. They are best used when the image or icon is recognizable and associated with the brand. For example, the Apple logo, which features a simple apple with a bite taken out of it, is a pictorial mark that is instantly recognizable.
4- Abstract Logos
An abstract logo is one of the types of logos that features a non-representational or conceptual design. This type of logo is designed to be unique and memorable, and it can often convey a brand’s personality and values subtly and sophisticatedly. Examples of abstract logos include the Pepsi globe, the Chase octagon, and the Adidas three stripes.
How to Design an Abstract Logo?
Here are some crucial steps to follow when designing an abstract logo:
- Start by researching the industry and competitors to understand what works and what doesn’t. Then, brainstorm ideas that reflect the values and goals of your brand.
- Consider the key elements of your brand, such as the name, mission, and vision. These elements will guide you in creating a design that accurately represents your brand.
- Select a color palette that complements your brand personality and aligns with your brand’s values. Color can play a significant role in communicating the message of your brand.
- Begin by sketching ideas and concepts that reflect your brand. Try different shapes, lines, and patterns that could represent your brand.
- Abstract logos typically feature simplified shapes and designs. Focus on reducing complex structures into simple, recognizable, memorable forms.
- Refine your design and iterate until you have a final design that accurately represents your brand.
- Test your logo design with your target audience to ensure it effectively communicates your brand message and resonates with them.
Where to Use Abstract Logos?
Abstract logos are logos that feature an abstract or stylized image that represents the brand or company. They are best used when the idea is unique and memorable, and the brand wants to convey a sense of creativity or innovation. For example, the Nike “swoosh” is an abstract logo that is instantly recognizable and gives a sense of movement and energy.
A mascot is a type of logo that features a character, often anthropomorphic, representing a brand or organization. Mascots are designed to be friendly, approachable, and memorable. They can help create a strong emotional connection with a brand’s target audience. Famous examples of mascots include Tony the Tiger for Kellogg’s Frosted Flakes, the Geico gecko, and the Kool-Aid Man.
How to Design a Mascot?
Here are some steps you can follow to design your mascot:
- Before starting to draw or design the mascot, you need to decide what it will represent and what its personality should be. Defining the purpose and nature will help you create a mascot effectively communicates its message.
- Look at other mascots in your industry or similar fields for inspiration. Study their design, color, and character traits to get ideas for your mascot.
- Start sketching out your ideas on paper or a digital platform. Don’t worry too much about the details at this stage; focus on creating rough sketches to capture the basic shape and form of the mascot.
- Once you have a few sketches, refine your design by adding more detail and defining the character’s features. Consider the mascot’s color scheme, clothing or accessories, and other elements to make it stand out.
- Share the design with others to get feedback and test how well it communicates the intended message. It can be done by sharing the design on social media or showing it to a focus group.
- Once you have feedback, finalize the design and create a final version that can be used for different applications, such as on merchandise, marketing materials, or websites.
Where to Use Mascot?
Mascot logos are logos that feature a character or mascot that represents the brand or company. Companies often use them to convey a sense of friendliness, approachability, or playfulness. For example, the KFC Colonel is a mascot logo instantly recognizable, bringing a sense of tradition and familiarity.
6- Combination Marks
A combination mark is also a type of logo that combines elements of wordmarks, letter marks, pictorial marks, or abstract logos into a single design. Combination marks can be highly effective because they combine the strengths of multiple logotypes, allowing brands to communicate their identity clearly and concisely. Famous examples of combination marks include the Nike swoosh, the McDonald’s golden arches, and the Starbucks Logo.
How to Design a Combination Mark?
Here are some steps to consider when designing a combination mark:
- Start by brainstorming different concepts and ideas that could represent your brand. Consider what makes your brand unique, what values you want to convey, and what type of imagery or typography could help communicate that message.
- Once you have some ideas in mind, start sketching out rough designs. You can create these initial sketches using pencil and paper or digital tools.
- Choose a font or typography that best represents your brand’s personality and message. Ensure the font is easy to read and stands out from the imagery.
- Choose imagery that complements the typography and represents your brand’s message. It could be an abstract shape, an animal, a person, or anything that speaks to your brand.
- Now you have both typography and imagery, combine them to create a balanced and cohesive design. Make sure the visual and text elements complement each other and work together to convey your brand’s message.
- Refine and tweak the design until you’re happy with the final product. It could involve adjusting different elements’ size, color, or placement until you achieve the desired effect.
- Once you have a final design, test it across different mediums and contexts to ensure it works well in various applications
Where to Use Combination Marks?
Combination marks are logos that combine elements of different types of logos, such as a wordmark and a pictorial mark. Companies often use them to create unique and memorable logos incorporating multiple aspects. For example, the Burger King logo is a combination mark that features a stylized burger and the company name.
7- Emblem Logos
An emblem logo typically features a symbol or icon within a shape or frame, often with the company name or other text incorporated into the design. Emblem logos are often associated with traditional and established organizations, such as universities, government agencies, or sports teams. Examples of emblem logos include the Harley Davidson logo and the NFL shield.
How to Design Emblem Logos?
Here are some steps that help you design an emblem logo:
- Before you start designing, you must clearly understand the brand you plan for. Research the brand’s values, target audience, and messaging to inform your design decisions.
- Emblem logos are usually circular or square, but you can choose any shape that suits your design. Remember that the body should be able to incorporate text and graphic elements.
- Choose a color scheme that perfectly reflects the brand’s personality and values. Stick to a maximum of three colors to keep the design simple and effective.
- The graphic element in an emblem logo usually consists of a symbol or icon representing the brand. Keep the visual simple and easy to recognize.
- The text element in an emblem logo is usually placed around the graphic part. Choose a font that is easy to read and complements the visual aspect.
- Once you have created a rough design, refine it by tweaking the details, adjusting the spacing, and experimenting with different colors and fonts.
- Before finalizing your design, test it in different sizes and formats to ensure it is scalable and looks good on other mediums.
Where to Use Emblem Logos?
Emblem logos feature a design or image inside a shape or symbol, often with the company name or slogan included. They are often used by companies that want to convey a sense of tradition or history and are often associated with sports teams and organizations. For example, the Harley Davidson logo is an emblem logo with the company name and a stylized eagle inside a shield.
There are seven main types of logos. Each type of logo has its own unique characteristics, practices, and uses. Remember, your logo is your brand’s first impression, so make it count. Therefore, always work with a professional designer to ensure your logo is visually appealing and effectively represents your brand. With advancements in technology, there are now many ways to create logos, including using a 3D logo maker.
What is an Animated Logo?
An animated logo is a type of logo that includes motion graphics or animation to add an extra dimension of creativity and appeal. They are usually used in digital formats, such as websites or social media, to catch the viewer’s attention.
What are Illustrator Logos?
Illustrator logos are logos created using Adobe Illustrator, a vector graphics editor that allows designers to create high-quality graphics with precision and scalability. You can easily resize them without losing quality across multiple platforms, such as print, digital, and promotional materials.
Can I Create an Animated Logo using Adobe Illustrator?
While Adobe Illustrator is primarily used for creating static vector graphics, it can be used to create the building blocks for an animated logo. The pictures created in Illustrator can be imported into other software programs, such as Adobe After Effects or Adobe Animate, to add motion and create an animated logo.